What Payment Gateway Should I use?
Merchants seeking to process online payments face a variety of hurdles. The main hurdle to overcome is the challenge of how to route transactions effectively when accepting payments. Intelligent payment gateway routing is key to running your higher risk or hard-to-place business type. Better manage chargeback ratios and create redundancy with SecureGlobalPay’s multiple merchant account payment gateway.
This may seem like a straightforward process at first. But after a few “failed transactions” or “account terminated” notices, merchants will begin to reconsider their set-up. Improving both payment methods and the overall payments platform can assist in optimizing commerce and help higher-risk merchants succeed where others have failed.
The world of online commerce is evolving at lightspeed. Yesterday’s new and innovative payment service solutions are today’s old news. Merchants seeking to keep pace with innovations should consider intelligent payment gateway routing.
Online Payments: The First Generation
When online commerce began, the question of how to process approved transactions led to the development of online merchant accounts. This created a need for payment gateways to process transactions for ecommerce merchants. Traditionally, a single payment service provider would work with a single acquiring bank to facilitate payment routing. With the evolution of online commerce and the recent introduction of a riskier business landscape, the need to intelligently route transactions has never been more important.
One common challenge faced by online merchants is that of the “failed” transaction. Transactions can fail for multiple reasons including card type.
Customers with expired credit cards, bad credit or a history of suspicious transactions can have their transactions declined for procedural reasons. Customers can cause transactions to fail due to human error. Some common causes are data entry mistakes or failure to fill in a required field.
Transactions can also fail due to risk issues. This can include factors such as a high risk profile or poor connections between the merchant and the customer’s bank.
Electronic transactions can experience problems at numerous points along the line. Given the number of parties involved in any online transaction, breaks in communication between any two (PSP, customer bank, merchant bank) can lead to a failed transaction.
Intelligent Payment Gateway Routing: The Next Generation
Intelligent payment gateway routing helps circumvent many of the common reasons for failed transactions while better managing chargeback ratios and creating redundancy.
Intelligent transaction & payment gateway routing utilizes a combination of payment analytics and provider industry know-how. Intelligent payment transaction routing ensures payments are routed to the acquiring bank most likely to process the transaction.
Intelligent transaction routing also provides a fail-safe option. “Failover” support means re-routing transactions from declining banks. With failover, intelligent payment routing can ensure the payment is presented to the acquiring bank most likely to process it. This increases the authorization rate, particularly for customers in remote markets.
Using intelligent payment gateways increases the likelihood of a successful transaction at any given point in the transaction cycle. Let SecureGlobalPay’s flexible payment options help you improve your user experience and increase your cash-flow. Call us today @ 800-419-1772.