Selling your small business products and services to an online audience means that you can help people access your products around the world. This can be a great opportunity to expand and grow your business outside of a physical retail location. Below we offer some of our best tips to make sure that you are ready to sell your product online.
Customer Service is Critical to Online Success
Customer service is especially important online. Word of mouth spreads rapidly through social media. One bad review can really damage your credibility. Before you begin your online adventure, take the time to map out a solid plan for taking care of customers who are dissatisfied with product. Make your return policy as clear as possible. Do everything that you can to make sure that dissatisfied customers become a very satisfied customer.
Don’t be afraid to positively engage online. Let other potential customers know that you took the time to help the customer even if they are unsatisfied.
If you plan to only sell product online, then you really need to make sure that your customers can reach you via some form of communication. This can include a business PO Box, email address or phone number. Knowing that you can be reached at any time can go a long way towards reassuring your customers that your business is legitimate.
Make Sure Your Product is Visible and Attractive
Spend the time to enhance your product through imagery and video. The limitations of an online store are that your customers can’t feel a product that you are selling. Give them options to replace “touch” with other senses such as seeing and hearing your product. Interactivity with other senses with help your customers “virtually” touch your product.
Spend the Time to Write Great Product Copy
Product copy should be written with careful consideration. The tone of your product description should be positive and easy to read. Most product copy should have very few “technical terms” and “industry standard terms” used as descriptions.
Make it Easy to Order Online
Ordering your product online should be as simple as the checkout process at the grocery store. Take the time to walk through the checkout process of other websites. Take notes on what you like and what you don’t like. If you notice during the checkout process you are losing customers, consider why they might not be finishing the order. Ask yourself if the process is too cumbersome or if they most likely decided to go in a different direction. Adjust your checkout process accordingly.
Keep Customers Up to Date Through Newsletters
Don’t be afraid to let your customers know what is going on with your online website. Every time there is a sale or a new product, let them know. Many businesses feel that customers will become annoyed to receive constant emails or updates. The truth is most customers love to receive news and coupons about your product.
Attract Visitors to Your Site
You will want to research a variety of options that will help attract visitors online to your website. Social media is a great place to start. Reach out to friends and family and let them know that you are building your online business.
What to Look for in an Online Merchant Service Account?
If you are looking to sell exclusively on the Internet, you will need an online credit card processing solution so that you can easily accept credit cards online.
To begin accepting online credit and debit card payments, you will need an online merchant account. Like any business decision, it’s important that you do your research. The following are a few things to keep in mind when considering a merchant account service.
Understand Your Business
Before setting up a merchant account, you will need to gather specific information for your merchant account provider. These questions can be quite detailed such as: What will your average total purchase price be as well as what you expect your monthly volume to be? The answers to these questions will help you determine whether you will be better served by a third-party service, or by working with a merchant account provider. They also ensure you have an online credit card processing account built to suit your needs.
Look Out for Merchant Account Deals That are Too Good to be True
Online fees differ from traditional merchant accounts, so it’s critical to make sure that the rates and fees you are being quoted apply to transactions that are online or as a “card not present” environment.
Don’t Wait Until You Are Ready to Go Live
Do your research so that you have all the documents you may need to open a merchant account. We recommend that you begin the application process at least a few weeks in advance of when you plan to accept your first online payment. This will help you to avoid being rushed into an online merchant account service that you are unsure about. It will also help you find the best credit card processing service that will work for your online small business.
What Can SecureGlobalPay Do For You?
Setting up a secure online merchant account is a critical key to launching and operating a successful online business. To avoid unnecessary charges and fees it is extremely important to work with a merchant service provider that understands the best way to set up an online account so you can avoid fees. They will also help you choose a merchant account plan that falls in line with your future business goals.
SecureGlobalPay is a credible and financially stable organization that has worked with thousands of satisfied merchants. Our payment gateways ensures that you receive tools for fast checkouts, security as well as fraud protection. We also provide seamless transaction processing and consistent service. SecureGlobalPay is able to significantly lower our customers payment gateway fees through our own customized payment gateway solution. SecureGlobalPay also provides support to you 24/7 365 days through our dedicated service and technology customer experience teams.
We want to help you by providing you The Absolute Best Service in the Merchant Processing Industry Today!