When thinking about setting up an eCommerce shopping cart solution for your small business, it is important to consider a few of basic questions that may help you to purchase the right shopping cart solution for your business.
Before purchasing a shopping cart solution, we recommend that you consider thinking about your target market. This is important because it may help you decide which shopping cart will work best for your customers. Consider a variety of questions about your target market including whether your customers are internet savvy or if they need a lot of direction and guidance to buy a product online?
It is also important to check out your competitor’s eCommerce platforms. Often times they have done research about your target market and understand the needs of your customers. This may help you with your own website if you take the time to write down the strengths and weaknesses of the cart of your competitor.
Make sure your shopping cart addresses the needs of your customers. If the shopping cart can’t help to quickly answer your customer’s questions, you may lose them. It is often best to include web standards when building the website. Web standards are eCommerce work flows that customers are familiar with. If you try to change how a customer goes through the standard checkout process, you could lose quite a bit of revenue. Your checkout process needs to be as easy as possible for your customers to complete.
Ecommerce Shopping Cart Platforms for Your Small Business
Shopify is a great ecommerce shopping cart solution for your small business. If you are looking for a simple solution with an easy ecommerce set up, then Shopify may work for you. Shopify also has hundreds of templated designs that you can customize for your business. Keep in mind that your website will be hosted directly on the Shopify site which makes it a favorite with small business owners. Shopify is user is very friendly. However, it might not meet the specific needs of your particular business type and Operation. Please call your SecureGlobalPay representative to find out more on what solution might work best for you.
Shopify is also user friendly to the search engines. You have the ability to customize each page with keywords in the page titles as well as the meta descriptions. Shopify will also create an XML sitemap that will be uploaded to Google.
If you are worried about using Shopify because you don’t know anything about web design, Shopify offers customer support for their shopping cart. You can be assisted by web designers and developers through their customer support line, or you can review answers for setting up your shopping cart on the Shopify FAQ sheet and forum.
There are a few drawbacks to using Shopify. If you are looking for a really specific look, Shopify may not give you the ability to make the changes you want. It can be difficult to customize the pre-maid templates. Also, if having the site hosted by you is important, then Shopify may not work for you. Plans range month to month from $9 – $170 a month. What you get for that price can vary quite a bit.
If you are looking for a little bit more flexibility with your shopping cart, WooCommerce is a “free” alternative. It is a plug in that you can add to WordPress. Woocommerce will cost you nothing to install. However, you will most likely be charged if you require a third party to help install Woocommerce. The benefits of WooCommerce is that you can customize the design from top to bottom. You can also change up the theme of the shopping cart on a consistent basis. Woocommerce also comes with the ability to install a number of plug ins that will be the backbone of your customization. SecureGlobalPay’s customized payment gateway solution has a plug-in, that is specifically designed for WooCommerce.
Wix is a great option for those looking for another inexpensive alternative to shopping carts. They provide a variety of templates that you can choose from to set up your online shopping cart. Their user interface is extremely easy to use. It is a simple drag and drop design method that makes creating the layout of your website extremely easy. They will also take care of the hosting solutions for you.
Wix also charges a monthly fee to run your shopping cart. However, you can try it out for 14 days first to see if it will work for you.
What to Look for in an Online Merchant Service Account?
Whether you’re selling exclusively on the Internet or planning to bring your business out of the online space, you will need a credit card processing solution built to fit your business.
To begin accepting online credit and debit card payments, you will need an internet based merchant account and payment gateway. Like any business decision, it’s important that you do your research
Don’t Wait Until the Last Minute
Do your research, beginning the process at least a few weeks in advance of when you expect to accept your first online payment, to avoid being rushed and unsure about which online credit card processing service is best for you.
Setting up a quality, secure online merchant account is a critical key to launching and operating a successful online business. In order to avoid unnecessary charges and fees it is extremely important to work with a merchant service provider that understands the correct way to set up an online account, so choose your provider wisely and make sure that they have the experience, resources and service elements you need.
What Can SecureGlobalPay Do For You?
We are a credible and financially stable organization that has worked with thousands of merchants. Our payment gateways ensure security and fraud protection, seamless transaction processing and consistent service. We have our own, customized payment technology and are also one of the larger Authorize.Net re-sellers in the nation. SecureGlobalPay is consistently able to lower our customers’ payment gateway fees, providing immediate savings to their credit card processing costs over the competition.