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All About Prepaid Cards, Gift Cards, Loyalty Cards and Fleet Cards

There are many different card options available to help you reward employees, customers and friends. There are also different options to help you manage your business expenses and increase sales revenue. Below we discuss all the different card options available to your business, how each card can be used and the benefits each card offers your business.

Pre-Paid Cards for Businesses – What are They?

A pre-paid business card has the appearance of a regular debit or credit card. It usually has the logo of one of the major credit card companies such as Visa, Mastercard or Amex. A pre-paid card is often used in situations where you need to manage employee spending. It works by letting you choose how much money is added to the card. If the employee goes over the spending limit with a particular purchase, the card will send a declined error so that the purchase cannot be completed.

You can also customize pre-paid cards for your business employees. You can set spending limits specific to each employee and only allow them to make purchases on certain days of the week, or certain months. You can also limit what or where the employee can make purchases.

An example of using a pre-paid card would be if you owned a drywall business. You could sign up for a pre-paid card for all of the job supervisors who need to make gas purchases. You could also purchase pre-paid cards that could only be used for a specific drywall supplier. The supervisors would have the ability to make purchases for drywall supplies needed for each job.

Pre-paid cards can be used at almost any location that accepts credit cards. Additionally, pre-paid cards can be re-used for as long as you want to continue to load money on the card.

Benefits of Using Pre-Paid Cards?

There are many benefits for your business with a pre-paid card including:

Increased profitability – Because the total value of a pre-paid card is guaranteed to be used at a participating store location, you are encouraging customers to make return visits to your business.

Strengthened customer loyalty – Every time a customer buys a pre-paid card and uses it regularly, you’re building that customer relationship. They are more likely to return to your store again and again, knowing that they already have “money” to spend.

Speed and efficiency – At the point of sale, pre-paid card transactions are faster than accepting a personal check and at fuel stations, pre-paid cards can be used for pay-at-pump purchases.

Set-up is simple – In many POS environments you can process pre-paid cards using the same hardware you currently use to process your credit card transactions).

Fleet Cards Work for your Business

A fleet card is sometimes known as a fuel card. They are typically used by employees to purchase fuel or pay for any type of vehicle maintenance that your business vehicle may need. Many gas stations encourage the use of fleet cards by offering small discounts on gas prices. Fleet cards are popular with business owners because they can be a great tool to use in managing business expenses. A fleet card program offers daily expense reports on each fleet card so that you can see where money is being spent and how much money is being spent. In order to control expenses, you can place spending restrictions on fleet cards. Once the spending limit is reached, purchases will be declined.

Benefits of Using Fleet Cards

Fleet fuel cards can provide some of the following benefits:

Universally accepted at gas stations

Back-end management of each fleet card account online

Receive purchasing discounts

Restrictions against personal use through reporting tools

Fraud protection

Comprehensive reporting

 

What are Gift Cards

Gift Cards are a great way to reward your customers for supporting your business. They are also a great way to find new customers who wouldn’t typically make purchases at your place of business. With gift cards, you will have the option to choose a generic card with your business name and logo or a customized design that matches your brands marketing material along with your logo.

Gift cards are used in much the same way as a debit or credit card with a magnetic strip on the back that contains information read by a card reader. The gift card is usually loaded with a predetermined amount on the card and is issued to customers for use in your store.

Customers may also buy gift cards from your store and send them to their friends and family to encourage them to shop at your store as well. Keep in mind that cardholders will often spend more on purchases than what is being offered on the card which can help increase your revenue.

Benefits of Gift Cards

Used to increase sales by attracting new and existing customers

Business name and logo is carried on the gift cards

If customers love your business and your product they can help attract new customers using your gift cards

Gift cards can be re-used if customer want to load more money on the card

You may earn a small amount of additional revenue due to customers who never redeem their gift cards

What are Loyalty Cards?

Loyalty cards may also be referred to as reward cards or club cards. Loyalty cards are offered to customers looking to earn discounts on products, receive coupons and earn loyalty points. In order to receive these incentives, customers agree to provide information to businesses about their buying purchase and order history. Loyalty cards typically have a bar code that is scanned when the customer is ready to make a purchase. The bar code is used to identify the customer in the database so that their purchase history can be recorded on their account.

Benefits of Loyalty Programs

Retain customers by rewarding them for being loyal customers

Increase revenue by rewarding customers for continuing to make purchases through your business

Loyalty programs allow you to collect a large amount of data on each customer so that you can customize sales and increase future revenue

Gift Cards, Loyalty Cards, Pre-paid Cards and Fleet Cards Through SecureGlobalPay

SecureGlobalPay not only offers card solutions to customers we can provide any support you need to make sure your card program is a success. Whether you need a few hundred or a few thousand cards, we are happy to meet the demand. We can also help you with product activation and training. Please call us today to set up your preferred card program.