As an online business owner, you will most likely want to collect as much information as possible about your customer’s online preferences and shopping habits. Critical information such as popular products and/or pages frequently viewed can help you make improvements to your online store and offerings. This information will continue to encourage your customers spend less time browsing through your web store and more time buying your products. You may also need to collect personal information such as an address, an email and/or credit card information to process a transaction.
Overall, it just makes sense to be as clear as possible about how you use all of the important data that is gathered on your website.
A Description of the Information That Your Business Will Collect
As a website owner, you will collect information a couple of different ways.
Contact Information and Forms
Make sure to include how your business handles information or access to customers who are underage. If your customer base is specifically for children and you knowingly collect information from children, then it is critical that you find a way to make the guardians of that child aware that you are collecting information. The guardian of the underage child must give their consent before you collect said information.
How Customers Can Change or Delete Their Data
As a small business owner, we recommend that you include instructions on how a customer can contact you to make changes to delete personal information from your database. Typically, an email or phone number of someone within your organization will suffice.
Include Information About Possible Links to Other Websites
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